Client: Unown Fashion

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Project: Corporate Design for the fashion leasing label "unown" from Hamburg. Unown is an online leasing service for premium and sustainable fashion. By subscribing to clothing instead of owning it, their customers can rotate their wardrobe on a monthly basis – all with a clear conscience.

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Design: My approach was a logo that shows the premium fashion but also the recycling aspect. To show that sustainability does not mean it can't be glamorous. So the typography is very classic elegant and the "o" of "unown" is a tribute to the commonly known recycling sign.